The B.C. Lions and Saskatchewan Roughriders appear to be pulling out all stops to promote Sunday’s game at BC Place Stadium.
The Roughriders, always a big draw in Vancouver anyway, needled B.C. earlier this week by purchasing billboard space on Pacific Boulevard near the Lions’ home turf.
Lions fans driving by the stadium are now greeted by a giant photo of woman in a green dress with the words “Green is the new orange. Riderville.com” ...
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