The B.C. government spent more than $350,000 on a social media campaign during the teachers’ strike last year.
The contract was with Kimbo Design, a Vancouver advertising company, and includes $50,000 for promoted tweets, $73,000 for Facebook posts, $6,250 for Google Adwords, $160,000 for digital and display advertising, Freedom of Information documents posted online show. There are also production charges and service fees, for a total of 4352,644.57.
The ads were targeted at teachers and ...
